We have successfully defended the trademarks of our client Distribuidora Kiramar S.A.S., with whom we established a strategy for the defense of its registered trademarks DKASA because several businessmen were copying its name without any authorization. Through conciliation as an alternative dispute resolution mechanism, we have achieved that 10 companies change the expression DKASA or others that were confusingly similar to our client’s trademarks. In this way we demonstrated the importance of conciliation as the fastest and most economical way to protect distinctive marks before third parties.